The video resume was growing as a popular format, but then Aleksey Vayner mounted his "Impossible is Nothing" campaign where he positioned himself as an absolute superhuman and a gift to any company that would hire him -- and to humanity as a whole. With grandiose statements about his intellectual and athletic gifts, he basically introduced the public to the type of employee that no one wants to have. Some 25 million views later, we think he has learned his lesson.
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